This Woman-Led and -Run Surfwear Brand Has Us Hooked

Women wave riders, rejoice.
For those of us for whom surfing is a state of mind, a way of life, Seea is – or should be – part of the conversation.

Founded in California by Amanda Chinchelli, Seea was actually a solution to a problem: to provide women an opportunity to wear stylish and sustainable surfwear. She sewed a few of her own, and after fielding many “how can I buy one of these from you?” questions, well, there begins a brand story about and for women that’s still being told today.

More about Seea, its roots and its power, from Amanda herself:

FREE PEOPLE:

You were inspired to pursue fashion through a love of crochet/sewing learned from your grandmother. Can you describe the first suits you designed?

AMANDA CHINCHELLI:

My early designs were deeply rooted in that hands-on, creative upbringing — crocheting and sewing alongside my grandmother. The first suits I designed were simple but functional, with a vintage sensibility. I wanted pieces that felt feminine but could actually perform in the water. It was all about creating surfwear that I personally wanted but couldn’t find — styles with high-waisted cuts, longer sleeves, and structured silhouettes that offered sun protection while feeling elegant and comfortable. Many of those original designs are still part of our collection today and remain some of our most-loved pieces. They really laid the foundation for Seea’s timeless aesthetic.

FP:

How easy was it to identify the hole you hoped to fill in women’s surfwear? What did you find lacking, and how from then to now do you supplement surfers’ needs/wants?
AC:

“It was pretty obvious — there was such a lack of stylish, functional options for women. So much of what was available didn’t consider how women really move in the water or what makes us feel confident. I wanted to design pieces that offered coverage without sacrificing beauty, suits that felt good to surf in and to be seen in. Over time, we’ve stayed connected to our community, listening closely to what surfers are asking for — whether it’s more sustainable materials, better fits, or designs that reflect their personal style. That feedback continues to shape how we innovate and refine our collections.”
FP:
Does every member of the Seea team surf?

AC:
Most of us do! Surfing is at the heart of Seea, so it’s a natural connection. But beyond that, it’s about a shared love for the ocean and the lifestyle that comes with it. Everyone on the team, whether they surf or not, brings a deep respect for the water and the community. That understanding helps shape everything we create.

FP:
How important is it to you to surround yourself with all-female colleagues? What does it provide you?

AC:
It’s incredibly important. There’s a unique energy and understanding that comes from collaborating with women who share similar experiences. It fosters a sense of trust, creativity, and empathy. It’s empowering to be part of a space where women are supporting women, not just in the workplace, but in their passions and pursuits. And that connection translates into the authenticity of the brand itself.

FP:
Your newest collection is a tribute to “the Women who ride.” Tell us about the assortment?

AC:
This collection is a love letter to the women who inspire us — those who ride waves, ride life, and carve their own paths. We’ve leaned into unique prints, textured fabrics, and silhouettes that honor both movement and individuality. Each piece is designed to feel functional for any adventure but with a softness that speaks to feminine strength. It’s about celebrating the beauty and bravery of women who find freedom in the water.

FP:
For anyone who is not familiar, you practice very responsible methods of sourcing (yes, deadstock fabric!!) and producing your suits. Can you share a bit about what the process looks like?

AC:
It’s a core value for Seea. We prioritize using deadstock and recycled fabrics, sourcing materials that would otherwise go to waste. The process is thoughtful and intentional — we work closely with local manufacturers here in California, ensuring ethical practices and minimizing our footprint. It’s about creating less but better, making pieces that last, and designing with respect for the planet and the people who make our products.

FP:
Is there a song that best sums up the Seea ethos?

AC:
That’s such a fun question! I’d say “Dreams” by Fleetwood Mac. There’s something about its flow and timelessness that mirrors the Seea spirit — graceful but strong, free but intentional. It’s about moving with the rhythm of life, embracing the ups and downs, and staying true to yourself.